Developed and implemented a brand identity for an online automotive parts retailer, positioning the company as a reliable and accessible partner offering the right high-quality auto parts at the right price. Emphasizing "right" as a core brand principle, RBD focuses on customer service and a user-friendly website to simplify the purchasing experience. The name "RBD" (Right Auto Parts) reinforces the commitment to precision. The brand profile exudes modernity, masculinity, and clarity, resulting in a strong and differentiated identity reflecting dedication to quality and service in the automotive parts industry.