Home Furnishing Nordic
Photographic style
Simplified style guide for Home Furnishing Nordic's three main brands (Trademax, Chilli, Furniturebox). This serves as the foundational reference for environmental photo shoots, aiming to facilitate the distinction of HFN's various brands during these sessions. In essence, Chilli has a slightly more interior-focused approach, evoking a soft and inspirational ambiance. Trademax places the product at the forefront, adopting a less trend-focused perspective and Furniturebox which targets a younger, more trend-oriented audience. This guide aids in maintaining brand consistency and differentiation across the HFN portfolio.