Furniturebox is a e-commerce brand within HFN that differentiates from HFN’s two other brands by appealing to a younger demographic with a trendier graphic style and edgier tonality.

Black Friday is a crucial season for the company, as this period generates substantial revenue. For Furniturebox Black Friday event, the focus was to deliver an edgy art style that suited the brand and apealed to it’s core audience. The photography for the campaign was 3D-rendered by the inhouse studio team and was the key factor to deliver the intended visual style of the campaign.