Worq
Brand Identity

Worq is a company that has established itself as experts in sales recruitment, connecting individuals with sales jobs primarily in the Öresund region but also throughout the country. All of Worq's recruiters have prior experience as sales professionals.

The rebranding focus centered on:

  • Simplifying and redesigning Worq's logo to modernize and enhance readability.

  • Adopting a more cohesive and contemporary visual and design language, treating photography as an integral part of the brand.

  • Utilizing descriptive content featuring images of real individuals and incorporating value-driven quotes from both customers and employees.

  • Clearly communicating the value Worq can offer to its target audience.

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