Complete redesign of Aller's subscription service; Prenumerera.se. The goal was to address Aller's requirements and needs which revolved around a deep understanding of the clients business, coupled with expertise in UI and UX. In Allers case a swift delivery was a key element. The mission was to modernize their site with a focus on clearer offerings and an enhanced user experience, placing the user at the forefront. We achieved this through a better, faster, and smoother purchasing flow, a well thought through customer journey, and and a complete redesign of the site. This initiative elevated Aller's subscription service to meet the highest standards in e-commerce, ensuring a seamless and user-centric experience for elevated customer satisfaction and engagement.