IMDVN is a brand specializing in ultra-luxurious lingerie for both women and men. The primary focus is on offering underwear that embodies both quality and design while maintaining price competitiveness with market-dominating competitors.

The design exudes modernity, predominantly utilizing black and white to elevate the brand's perception, evoking a sense of luxury and classic sophistication. Positioned as an alternative to other high-end brands like Dior, Dolce & Gabbana, and Armani, IMDVN maintains a slightly edgier and more innovative design aesthetic, emphasizing clean and stylish patterns.

The project encompassed everything from competitor market analysis to the creation of a logo, brand profile, textile design, and packaging.